Following a dream

I’ve wanted to own my own business since I was a kid. I never would’ve dreamed the route I’ve actually taken to get to this point.

Three times I’ve worked full time for other companies; each is an experience I’ll cherish. But in my heart, I am an entrepreneur. I’ve embraced it — and it’s time to put all of my efforts into running my own business and give this old dream a reality.

Today was my last day at Range. I didn’t expect that I’d be there for just a little over a year. I thought that my role in Range’s early stages would satiate my desire to be part of something at its core, and it’s been a privilege to work with that team. I learned a tremendous amount about myself, client services, and working with a small team. I’m thankful for the trust they put in me and for the time I had with Range. We separate on good terms.

I saw opportunity with what I’ve always considered a hobby; I realized Post Status can be bigger, and can be my entry point to self-employment. This little blog has become something good, and I see potential in it to be something great.

I’ve never worked on Post Status beyond off-hours. I am overwhelmed with excitement as to what it can be with dedicated time and attention every day.

For almost two years, I’ve wrestled with defining Post Status’ place in the WordPress ecosystem. I’m now comfortable with how it can best fit.

With any blog, we tend to think in terms of pageviews as a definition of success. This is the wrong approach, however, for many sites — mine included. If I wanted to reach hundreds of thousands of people, I know what that content would look like; it would look like much of the marketing copy you see all over the web about WordPress.

I want to reach five to ten thousand people. That’s a relatively arbitrary range, but it helps set the expectation for who my audience is — an audience of WordPress professionals that have a keen interest in the happenings of the platform.

If I narrow the circle for my target audience, I can better narrow what I’m delivering. My aim is to influence the influencers. To host discussions amongst those that are passionate about web publishing and make their living on the web — whether they are consultants, product makers, or site owners.

The membership model for Post Status is pivotal to this goal. I talked about my ideas back in September and got some tremendous feedback. I will be taking the route of individual and corporate yearly memberships, and it launches January 21st, the site’s two year anniversary.

Deadlines are not arbitrary. I am launching this membership model, and my career depends on it. It also means that I’m putting my faith in the community that has given me such great feedback. We’re going to prove together that an independent WordPress news website can be a success for the long term.

Some may note: “Brian, didn’t you say you wouldn’t do this full time for a reason?” Yes, I did. And I won’t. I’ve always said it’s important that I’m a participant of the community I write about, not just an observer. It helps me write and offer material that matters to those people. Post Status is going to be a big part of my work, especially while I get it to where it runs smoothly. But I am not going to do Post Status full time; I’m going to build websites, consult, and create a real web business. Post Status is the flagship product.

I am so excited for the future. I have a nervousness about this entire thing, but also a great peace. I’m incredibly thankful for my amazing wife, more than anyone, because she has put a great deal of faith in me; we are making this transition and simultaneously expecting our first child! Yes, I may be insane.

So, now I follow a dream, and I’m incredibly thankful for the opportunity to do so. I’ve been blessed in this life in ways that I do not deserve. My goal in business will be the same as in life: to treat others as I wish to be treated. I’m sure I’ll encounter failure, and I’m guaranteed nothing, but it’s time to begin a new journey. That journey starts now.


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49 thoughts on “Following a dream

  1. I just celebrated my 3-year “quit-o-versary” on the 14th of this month. Not only is it possible, but you’ll wonder why you waited so long. So excited for you and I can’t wait to see what’s coming next! πŸ™‚

  2. I’m with Dan!

    You are going to have a fantastic time with all of this.. and I can see nothing else than wild success for you and huge benefit for the WordPress community.

    When you first launched Post Status it stood head and shoulders above any other wp news sites that were around at the time. I remember feeling *wow, now this is something I can subscribe to*. I have, I will, and I can’t wait to see where you bring it in the future.

    Baby. Business. Blogging! Keep it all up.

  3. This is so awesome Brian – I’ve really missed seeing your thoughts and words on developments in the WordPress world.

    Congrats on being able to follow your dream, and on the new little one. πŸ™‚

    1. Hey Shane,

      I think you nail it here, and I wouldn’t expect anything less.

      I intend to “solve” a number of problems. Namely, I want to help people that use WordPress to be better at what they do: be better informed consultants, product makers, site owners.

      I can do that with increased free content, with restricted content, and with news/insight that is filtered and to the point. Additionally, I’ll be creating a number of incentives to make the price tag feel like a good value and smart decision. Beyond that, it’s individual choice by those that want to become members, or not. We’ll see if my argument is compelling enough πŸ™‚

      1. Good Luck Brian.

        I know the feeling. I have been trying to achieve same for myself since last two years, but so far failed to do so.

        But I have been trying hard last couple of months to achieve it.

        As far as your product model is concerned, wouldn’t it be good to adapt “Donations model”? and set your monthly or yearly goals of income to maintain this venture of yours?

        This way you can keep balance between your income stream and your efforts to Post Status?

        Its absolutely true: Time is Money. So you should adapt your pricing model accordingly or opt for other payment model like “Donations”.?

        Wish you happy new Journey. And greetings on your **Baby**… :D.

  4. Brian, you’ve helped me tremendously with achieving my dream project, so I’d be more than happy to help you achieve yours. Especially if it’s something as valuable as what you’re doing with Keep it up buddy πŸ™‚

  5. Welcome to the world of “I guess I better work or I won’t make any money.”

    We need to get you on Please Advise sometime (I say as I realize we haven’t had a show in 6 months). Once this new Post Status is up and running may be a good time for that.

    I’d type more but I have to go pickup a pizza.

    ^ I’m going to make that my new email signature.

  6. Brian, I’m very excited for you! Not only for taking the GIANT leap of turning your passion into a viable and sustainable business (which I’m sure you’ll be able to do), but also for you and your wife on the addition of a baby!

    I took the leap full time into FooPlugins the very same month our first son was born. It has been a very scary, nail-biting, and stressful journey, but overall it’s been very rewarding to be able to do what I love and still spend the vast amount of time with my family that I wouldn’t be able to do with a standard 9-5 gig.

    When your memberships are available, we’ll be one of the first ones supporting you!

    Congrats and here’s a toast to the future!


  7. Very excited for you bro!! I look forward to also supporting you in your journey and hopefully being a part of it!!

  8. Brian, your Mom and I are so proud of you and excited about your future. God has gifted you with many talents, and we are so thankful you are able to chase your dreams! We are confident you will succeed. You have our full support! We pray that God will bless you and those you serve through your new ventures. We love you and Erica! Dad

  9. Krogs… Really proud of you! Wish you the best in this endeavor, I know that you will take it head on like everything else you do. Congratulations.

    – Stuckey

  10. You’ve got some incredible talents Brian and this is the perfect way to maximize their impact. I have complete faith that you’ll be successful with this. The community is behind you 100%.

  11. Kudos to you Brian and your dream coming true.
    Kudos for making me dream that I will do the same one day soon…

    I was never called a Patron, I kinda like it πŸ™‚

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