I’ve wanted to own my own business since I was a kid. I never would’ve dreamed the route I’ve actually taken to get to this point.
Three times I’ve worked full time for other companies; each is an experience I’ll cherish. But in my heart, I am an entrepreneur. I’ve embraced it — and it’s time to put all of my efforts into running my own business and give this old dream a reality.
Today was my last day at Range. I didn’t expect that I’d be there for just a little over a year. I thought that my role in Range’s early stages would satiate my desire to be part of something at its core, and it’s been a privilege to work with that team. I learned a tremendous amount about myself, client services, and working with a small team. I’m thankful for the trust they put in me and for the time I had with Range. We separate on good terms.
I saw opportunity with what I’ve always considered a hobby; I realized Post Status can be bigger, and can be my entry point to self-employment. This little blog has become something good, and I see potential in it to be something great.
I’ve never worked on Post Status beyond off-hours. I am overwhelmed with excitement as to what it can be with dedicated time and attention every day.
For almost two years, I’ve wrestled with defining Post Status’ place in the WordPress ecosystem. I’m now comfortable with how it can best fit.
With any blog, we tend to think in terms of pageviews as a definition of success. This is the wrong approach, however, for many sites — mine included. If I wanted to reach hundreds of thousands of people, I know what that content would look like; it would look like much of the marketing copy you see all over the web about WordPress.
I want to reach five to ten thousand people. That’s a relatively arbitrary range, but it helps set the expectation for who my audience is — an audience of WordPress professionals that have a keen interest in the happenings of the platform.
If I narrow the circle for my target audience, I can better narrow what I’m delivering. My aim is to influence the influencers. To host discussions amongst those that are passionate about web publishing and make their living on the web — whether they are consultants, product makers, or site owners.
The membership model for Post Status is pivotal to this goal. I talked about my ideas back in September and got some tremendous feedback. I will be taking the route of individual and corporate yearly memberships, and it launches January 21st, the site’s two year anniversary.
Deadlines are not arbitrary. I am launching this membership model, and my career depends on it. It also means that I’m putting my faith in the community that has given me such great feedback. We’re going to prove together that an independent WordPress news website can be a success for the long term.
Some may note: “Brian, didn’t you say you wouldn’t do this full time for a reason?” Yes, I did. And I won’t. I’ve always said it’s important that I’m a participant of the community I write about, not just an observer. It helps me write and offer material that matters to those people. Post Status is going to be a big part of my work, especially while I get it to where it runs smoothly. But I am not going to do Post Status full time; I’m going to build websites, consult, and create a real web business. Post Status is the flagship product.
I am so excited for the future. I have a nervousness about this entire thing, but also a great peace. I’m incredibly thankful for my amazing wife, more than anyone, because she has put a great deal of faith in me; we are making this transition and simultaneously expecting our first child! Yes, I may be insane.
So, now I follow a dream, and I’m incredibly thankful for the opportunity to do so. I’ve been blessed in this life in ways that I do not deserve. My goal in business will be the same as in life: to treat others as I wish to be treated. I’m sure I’ll encounter failure, and I’m guaranteed nothing, but it’s time to begin a new journey. That journey starts now.