Building an audience who loves your product — whether it’s for a book, an app, a game, or a widget — is tough, time-consuming and expensive. Once you’ve got them hooked, give them something else to buy from you. As you choose your next project to work on, make sure it’s something that will appeal to your existing audience.
That’s just one of the lessons from Mark Dawson. This is a fascinating story on an author that’s crushing it by self publishing on Amazon.
I have to admit, just reading about his success makes me want to read his books.