Amazon Dash Button… why is this not an app?

amazon-dash

With Amazon Dash Button, you just press, and never run out. Choose from favorite household products.

Amazon Dash Button is a branded thing all over your house, one for every product. How much more sense would it make for this to be a very simple app of your favorite / curated products in an app? I have my phone in my pocket pretty much any time I’m doing laundry, making coffee, or any of these other scenarios around my house.

As a Prime member, I’d totally use a simple app, but the physical button concept just grosses me out.

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