Don’t give up the last mile to Facebook

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Technology has shaken old media to its core. I get that. But they can and must figure out how to deliver content to their readers without ceding the last mile to people who know better about their own business, but who do not know better about what’s best for the news business.

The most difficult part of the transition from old media to new is over. It was plenty bloody and their are still many open wounds to suture. But this is not the time to give up and it’s not the time to give in to one of the most prevalent myths of the era: that people who can build technology know how to run your business better than you do.

Dangerous for publishers to start putting full content on Facebook. I really hope this doesn’t become a big thing. Story is by Dave Pell.

Posted in Web

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